Connotation and denotations


 

In this advert, they display a  monochromatic  image of a female figure (marylin monroe) showing a bottle of fragrance. This connotes a sense of nostalgia for the golden age of Hollywood also starring a famous actress/model advertising to show that it is a good brand. This affects the audience by influencing them to buy this perfume because even The Marylin Monroe admires this fragrance. 

CHANEL no.5 PERFUME BOTTLE

This advert also presents a square, transparent, glass container filled with golden liquid and the logo “CHANEL PARIS PERFUME”. This connotes a sense of luxury, elegance and femininity making it well known just by the looks. This is effective to the audience as it gives a lot of detail exaggerating the presentation of the perfume.

Finally this advert showcases an arrangement created by combining two related images into one. This connotes the juxtaposition linking the two images making the illusion of the single artwork being admired more attentively. This affects the viewer by making them really emphasis the meanings of both images.

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