khadijmedia

Reception Theory: blog task 1) What is the preferred reading of a media text?  The explanation of the meaning of something the creator or producer aimed at the audience to accept. 2) What is the oppositional reading of a media text? The rejection from an audience member of a preferred media text depending on the belief they have. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?   The Harry Brown trailer position the audience to respond to teenage characters in the film by being a brave hero and impacts the audience and teenagers to think he is unstoppable and indistructable. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people might reject this reading and construct an oppositional reading of the trailer because Harry Brown is way more older so older people would like it more. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated a...

1) Blog task 1 2) Blog task 2 3) introduction to photoshop 4) connotations and dennotations 5) mise en scene  9) Demographics 10) demographics and psychographics

  1) What information do media companies use to create a demographic profile of their audience?   the information media companies use are things like age recommendations, the type of viewers they aim for, class types, gender recommendations, and areas where people live. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? media companies and advertisers are increasingly using audience profiling and not just demographics beacause they want to include pychographics to get the right type of audience, the ones who are willing to take interest . 3) What are the seven different Pychographic groups? the seven different groups are the aspirer, the reformer, the explorer, the mainstream, the succeeder the resigned and the struggler. 4) Write a brief summary of what each Psychographic group is seeking or motivated by.  the aspirer- the inspiration of others rather then their own. the reformer-inspiration from only their own i...

  The age appropriate for this would be 12+ most of the female population would watch this show whereas a less amount of the male population are likely to watch it.

  CAMERA MOVEMENT AND EDITING  PAN pan is a camera movement that is in a fixed  position to move left and right but stays on  the same level. people use this technique to  follow a characters actions or to reveal  information which is used frequently.   TILT A tilt directs the camera upwards or downwards film makers use this technique to show the posit -ions of the set up or scenery PUSH IN   The push in shot moves the camera towards the  Subject/object. To push the camera in is for em- phasising a moment. This gives the audience a  hint of importance.   PULL OUT  The pull out shot moves the camera away from the  Subject/object to give the audience a signal of moving  on to another focus. However this technique is also  used to give a full image or for a negative affect of  Isolation or abandonment from the audience. TRACKING SHOT The tracking shot moves the camera depending on  the direction of th...

  In this advert, they display a  monochromatic  image of a female figure (marylin monroe) showing a bottle of fragrance. This connotes a sense of nostalgia for the golden age of Hollywood also starring a famous actress/model advertising to show that it is a good brand. This affects the audience by influencing them to buy this perfume because even The Marylin Monroe admires this fragrance.  CHANEL no.5 PERFUME BOTTLE This advert also presents a square, transparent, glass container filled with golden liquid and the logo “CHANEL PARIS PERFUME”. This connotes a sense of luxury, elegance and femininity making it well known just by the looks. This is effective to the audience as it gives a lot of detail exaggerating the presentation of the perfume. Finally this advert showcases an arrangement created by combining two related images into one. This connotes the juxtaposition linking the two images making the illusion of the single artwork being admired more attentively. Thi...