khadijmedia

 1) film industr: the marvel cinematic universe 2) black widow 3)

  1) What is a  conglomerate  in the media industries?  A conglomerate is a media company that owns other smaller media companies. 2) What is a  subsidiary ? A subsidiary is a smaller media compa ny 3) What are the benefits for media companies of  vertical integration ?  The benefits for media companies of vertical integration are that the companies are easier to manage if they are in one conglomerate. 4) What are the benefits for media companies of  horizontal integration ? The benefits for media companies of horizontal integration are that companies have the authority to widen their audience and find other ways to make more money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. Three examples of media companies or brands that have used synergy to maximise their profits are Disney, Netflix, GoPro. 6) What is  conve...

 passive audience -  audience that merely observes and consumes media content without critical engagement or personal interpretation .  active audience -   a group of individuals who actively engage with, interpret, and sometimes challenge the media messages they consume .  hypodermic needle theory - an outdated and simplistic model of mass communication that suggests the media has a direct, immediate, and powerful effect on its audience .  Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).  A typical  Blue Planet  clip provides various pleasures through  surveillance  and  entertainment  gratifications. Visually stunning footage and dramatic narratives fulfill the cognitive need for  information  about marine ecosy...

  in this advert, it seems that these two girls look really different from each other. The blond girl is getting complements and praised for fitting in with the beauty standards 

  in this advert, the man is seen as in charge and in control, whereas the woman is doing exactly what he would like    in the image the man seems to be belittling the woman and treating her almost like shes a pet. this signifies that the woman is only their for the mans' satisfactory.  in this advert the woman has been presented to get everything perfectly read for when her husband comes home from work. the title connotes that the man has been satisfied by his wife and flaunting it.

  the picture: this advert has a rainbow made up of all the colours of the original skittles. This connotes that each colour has different flavours. the rainbow can also resemble joy which links to feeling joy when you eat a skittle. the logo: the advert holds the logo right in the centre. This makes the name stand out more, it is also a very simple and basic logo making it easy to recognise. the background: the background of the logo is simply just a blue sky with clouds. This background may have been chosen to be presented to make sense since rainbows are always outdoors and stand out. the logan: "Taste The Rainbow" is the adverts' slogan which symbolises 

I, Daniel Blake  1) What is independent cinema and how is it different to Hollywood blockbusters?  the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses. 2) What is I, Daniel Blake about? I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness. 3) Who directed I, Daniel Blake and why is this important? ken loach. this is important because his style is realism 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience? 1.‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities 2. Film was premiered not in London, but Newcastle (where the film...

 learner response: rewrite to Q5 using the mark scheme. Q5. How are camera shots and mise-en-scene used to create an effect on the audience in the Water Aid advert (Figure 2)? They use close up shots to present a clear image the boy's disappointment on his face. this makes the audience feel a sense of regret and fear for what might happen to the boy in the advert if this continues. Furthermore they arrange the props and the background of the advert to make it seem like this is set in Africa and the boy's old worn out clothes represent so many of the other poor kids in the country. the sun is shining and producing heat constantly which doesn't really help the citizens. This gives the audience the idea that maybe if they donate and help out, they could really make a huge difference and put smiles on the people in need's faces. Q6. Why might charities use pictures of children in their advertising? Charities might use pictures of children to indicate that they are nothing b...

 Black widow  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Marvel studios, Walt Disney studio motion pictures, blitz film and video distribution  2)  What is conglomerate ownership and how does it link to Black Widow? situation where  one large parent company (a conglomerate) owns a diverse collection of smaller companies, known as subsidaries, which often operate in different industries. 3) Analyse the  film trailer   for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?  high production value and the massive financial backing of marvel studios and disney. 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were...