khadijmedia

  1) What is an advertising campaign?    a coordinated series of advertisements and marketing activities that share a single idea, theme, or message 2) What is the objective of the NHS Represent campaign?      to increase blood donation registrations among  Black and Asian communities  in the UK.   3) What does this advert want people to do once they've seen it (the 'call to action')?   Direct Purchase,  Lead Generation,  Engagement,  Trial or Membership 4) Why is the advert called 'Represent'? to display their need of blood of the people of colour and diversity?   to contrast the high level of success and cultural influence of Black and Asian communities in the UK with their significant underrepresentation in blood donation 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their...

 1) What year was the advert produced?   1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s most adverts presented women by making them seem like they only know how to clean to fit the stereotypes about women and what they were capable of. They also resemble  3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?  The heading message promotes their product by saying 'OMO makes white bright' this is suppose to give the audience the idea that their product works really well to clean a 'white' object and will make it brighter.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? 5) Why is a picture of the product added to the bottom right of the adver...

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? slogans, logo, imagery, scenery, themes, era celebrities 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. That the audience and views should buy their chocolate since it is made with luxury and that they should have silk (galaxy) instead of cotton (normal boring chocolate . 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a huge Hollywood star from the 1950s-1960s who also sadly died in 1993 at the age of 63. Galaxy selected Audrey Hepburn for this advert to engage the audience into buying their chocolate since Audrey Hepburn enjoys it . 4) In your own words, what is intertextuality? a reference or imitating way to promote or spread awareness to the topic they were talking or acting upon. 5) What Audrey Hepburn films are referred...

  Audience & Film Industry – Practice Questions Give three methods of marketing blockbuster films (Black Widow). [3 Marks] Clothing lines inspired by the film Toy releases timed with the premiere  Tech partnerships  Give two examples of audience categories (demographics) used by media industries. [2 Marks]  Teenagers (13–17) Young adults (18–25)  Which UK media regulator is responsible for the age classification of films and other video material? [1 Mark] They provide the familiar ratings such as U, PG, 12A, 15, and 18 , and their role covers cinema releases as well as most physical and online video content distributed in the UK.   What is meant by the term ‘active audience’? (Opposite of Passive) [1 Mark] They may question messages , form opinions, or discuss the content.   Give one example of an ‘active audience’. (Think of shows that you can vote in from home)  [1 Mark] Britain’s Got Talent — they watch the performances, vote from home, di...