galaxy advert CSP:

 1) What key conventions of TV advertising can you find in the Galaxy advert?

slogans, logo, imagery, scenery, themes, era celebrities

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
That the audience and views should buy their chocolate since it is made with luxury and that they should have silk (galaxy) instead of cotton (normal boring chocolate.
3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
Audrey Hepburn was a huge Hollywood star from the 1950s-1960s who also sadly died in 1993 at the age of 63. Galaxy selected Audrey Hepburn for this advert to engage the audience into buying their chocolate since Audrey Hepburn enjoys it.
4) In your own words, what is intertextuality?
a reference or imitating way to promote or spread awareness to the topic they were talking or acting upon.

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The advert is primarily modeled after the film 'Roman Holiday'. Its 1950s setting on the Italian Riviera. The commercial's soundtrack is "Moon River," the Academy Award-winning song originally performed by Hepburn in the movie 'Breakfast at Tiffany's'.
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
all stories transition through a series of stages beginning and ending with a state of balance
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
Audrey Hepburn is presented as glamorous and modest looking to give the idea that she is not an easy target and wont give into any traps easily. This also gives a sense of independance that she makes her own choices.
9) What representations of gender can you find in this advert?
Woman- modest clothing, flirtatious, propps 'princess'
Men-work, helpers or the hero's, stereotypes are initially reinforced but subverted at the end.
10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 
Audrey Hepburn’s character subverts the traditional 1950s "damsel in distress" stereotype by shifting the narrative power from the male lead to herself.

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