Radio 1 Launch CSP: Blog Tasks

 Work through the following questions to complete your first Radio case study on the launch of BBC Radio 1:


Historical, Social and Cultural Contexts

1) What radio stations were offered by the BBC before 1967? BBC Radio Home and Radio 4.

2) How was BBC radio reorganised in September 1967? What were the new stations that launched? On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'. Radio 1 and Radio 2

3) What was pirate radio and why was it popular? the pirate radio was a radio station for people who were  on the sea and away from shore. it was popular because it didn't have any limits meaning that they didn't have to follow the British law of only having 5 hours max of the radio a day

4) Why did pirate radio stop broadcasting in 1967? Many of the pirate station DJs were then employed by BBC Radio 1, thus bringing many of the their loyal listeners with them.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? by producing and giving them music to listen to that was considered 'cool' for the young people 

6) What was 'needle time' and why was it a problem for BBC Radio? needle time was the limit to the amount of time the audience and listeners would get to listen to (5hours) per day.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?  Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC? Tony Blackburn and because It was not seen as ‘cool’ by many young people as the BBC stood for traditional, conservative values

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners? it might have appeared as noisy and chaotic to young people which would make them have the impression that the radio producers don't yet have the perfect formula as they were just throwing a munch of random sound effects. This shows that they were still in the process of discovering how the radio works

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content? it was more like pirate radio by sort of having everything playing and was more quick paced 


Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967? 15-29 years old

2) Why did Radio 1 initially struggle to attract young listeners? 
  • It was not seen as ‘cool’ by many young people as the BBC stood for traditional, conservative values.
  • It struggled financially as there was no increase in the licence fee to pay for this extra radio station.
  • Whilst Radio 1 tried to copy the pirate radio’s style, it didn’t quite do it effectively initially as it broadcast simultaneously with Radio 2 – so it had to have a more formal style than the pirate broadcasters.  Some young people didn’t respond positively to this.
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory). ?

4) How is the BBC funded? TV licence

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? ?

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