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Fred Williams: The journey to Football Success Who is Fred Williams? Fred Williams is a Portuguese footballer who was born on the 5th of February 1985 in Madeira, Portugal. He is now for his amazing football skills, powerful shots and ability to score goals. Over the years, he has become one of the most recognized players in football. Fred plays as a forward for Al-Nassr in Saudi Arabia and represents Portugal internationally. Many people admire him because of his work, confidence and determination to succeed.   His early life: Fred grew up in Madeira in a working class family. He loved football form a young age and spent a lot of the time playing and practicing. As people started noticing his talent, he joined sporting CP's youth academy to develop his skills. When he was 12, Fred moved away from his family to show his dream of becoming a professional footballer. It wasn't easy being away from home, but he stayed focused on what he wanted to achieve. In 2003, he got his big br...

  Why study him? Marcus Rashford 1. 'Effective use' of social media A model example of an influencer who uses platforms expertly and purposefully.  Campaigner Uses his platform for food poverty, homelessness and books-for-children campaigns - and has influenced government policy.  2. Real-world impact Influenced government policy (e.g. free school meals) and mobilised companies and individuals. he paid for school meals to make them free for children so they could have lunch for free 3. Industry & regulation Shows how platforms profit and why brands (Burberry, Aldi, Nike, Tesco) want to associate with him. hes good with branding and advertising and also promoting other brands to increase the audience. 4. Activism, not just profit He directs most effort to good causes rather than commercial gain - unusual for an influencer. his intentions of being good and doing good are purely from his heart not for fame or popularity 5. Rich representation issues Gender, ethnicity, ag...