i, daniel blake
I, Daniel Blake
1) What is independent cinema and how is it different to Hollywood blockbusters?
the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses.
2) What is I, Daniel Blake about?
I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.
3) Who directed I, Daniel Blake and why is this important?
ken loach. this is important because his style is realism
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience?
the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses.
2) What is I, Daniel Blake about?
I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.
3) Who directed I, Daniel Blake and why is this important?
ken loach. this is important because his style is realism
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience?
1.‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities
2. Film was premiered not in London, but Newcastle (where the film is set) to gain local support.
3. Loach appeared on BBC Question Time to talk on issue giving the film extra credibility
5) What unusual or creative marketing methods were used to get audiences talking about the film?
The screening was accompanied by talks from Ken Loach and performances from artists that either supported or had a connection with the film’s themes.
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
The screening was accompanied by talks from Ken Loach and performances from artists that either supported or had a connection with the film’s themes.
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
around £2 million. The film grossed £11 million and received a wide range of positive critic reviews.
7) What were some of the companies involved in funding or producing I, Daniel Blake?
Secret Cinema, Box Office, Cannes Film Festival
8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?
The film was rated by the BBFC as a 15.
9) What aspects of the film contributed to the film's age rating?
A UK/French co-production
10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.
The film was rated by the BBFC as a 15.
9) What aspects of the film contributed to the film's age rating?
A UK/French co-production
10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.
I think the film was a success. I think this because they managed to promote their film in different ways like social media. It did reach a certain level as viewers and audience but somehow, not in the same level as black because the film makers for I, Daniel Blake were on a budget since they do not make the same amount of money to take care of more advanced ways to advertise and promote the film.
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