industries: ownership and control

 1) What is a conglomerate in the media industries? 

A conglomerate is a media company that owns other smaller media companies.

2) What is a subsidiary?
A subsidiary is a smaller media company
3) What are the benefits for media companies of vertical integration? 
The benefits for media companies of vertical integration are that the companies are easier to manage if they are in one conglomerate.

4) What are the benefits for media companies of horizontal integration?
The benefits for media companies of horizontal integration are that companies have the authority to widen their audience and find other ways to make more money.

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
Three examples of media companies or brands that have used synergy to maximise their profits are Disney, Netflix, GoPro.

6) What is convergence and what device has changed the relationship between audiences and producers? 
convergence refers to the fact that we can now access all types of media on one device.

Now read this article about Facebook’s acquisition of Instagram and answer the following questions:

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible


8) What is the name of the media billionaire who used to own Fox? 

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article. 

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