introduction to advertising

 

the picture: this advert has a rainbow made up of all the colours of the original skittles. This connotes that each colour has different flavours. the rainbow can also resemble joy which links to feeling joy when you eat a skittle.

the logo: the advert holds the logo right in the centre. This makes the name stand out more, it is also a very simple and basic logo making it easy to recognise.

the background: the background of the logo is simply just a blue sky with clouds. This background may have been chosen to be presented to make sense since rainbows are always outdoors and stand out.

the logan: "Taste The Rainbow" is the adverts' slogan which symbolises 

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